Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
A person running calibrates their smart watch
Agile ad testing is fuelling the development of impactful creative, allowing brands to move quickly and confidently, with the pulse of the consumer in mind.
City street light trails
In market research, we see the word “agility” used frequently. But what do we really mean by it, and how has it benefitted modern business practices?
Technology transforms research for all
Technology has had a huge impact on market research, creating a new generation of faster and easier-to-use tools that help brands discover what consumers truly think.
Great market research should not be complicated
Automated market research platforms can simplify the market research process while offering marketers agility and great results each time – just like at-home pizza making.
Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace