Event | New opportunities in Marketing and Media Analytics

More than ever before, a smart data strategy is crucial for maintaining a competitive edge. The ever-expanding pool of data and Artificial Intelligence have paved the way for new opportunities for brand owners and marketers to harness data more effectively, uncover growth avenues, and capitalize on them.
18 augustus 2023
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Iris houtepen

Head of Analytics

Frank van Eijk
van Eijk

Business Development Director

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We cordially invite you to join us for an enlightening session focused on the latest advancements in the realm of data analysis. Explore how regenerative AI can be leveraged to craft impactful creative strategies and gain insights into optimizing sales performance through cutting-edge analytics. The event encompasses hands-on insight sessions, delving into practical aspects, ranging from the use of AI to optimizing sales performance utilizing the real-time Hamilton modeling & forecast platform.

Participating attendees will depart with a heightened comprehension of present capabilities and tangible insights to formulate a winning marketing and media data-driven analytics strategy. We eagerly anticipate your presence at this engaging and informal event at our beautiful Skybar at Amsteldok.

Please join us on October 10th, 2023 and learn how you can ignite your brand growth using next gen analytics.


2.00 PM
Welcome with coffee and tea

2.30 PM
  A learning session where we are going to discuss 10 crucial topics that will help you bring your data strategy to the next level and optimise your marketing ROI. Together with three special guests from the industry, we are going to explore the DOs and DON’Ts of marketing effectiveness, the latest trends on the market, and learn how cutting-edge technologies and AI can leverage business results.  

 Special guests participating in the panel:

  • Alwin Snippe (Commercial Director @ Stoov)
  • Peggy Westerlaken (E-commerce Manager @ Red Bull)
  • Stuart McGown (Global Head of Marketing Insights & Analytics @ Philips)

3.30 PM
wrap up, followed by drinks and bites.

We look forward to seeing you on October 10th!

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With Kantar's groundbreaking and validated AI solution UMMO, you evaluate and optimize the effectiveness of brand and performance marketing activities.
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