Campaigns are seven times more impactful among a receptive audience. Find out which channels and platforms are most effective. With this webinar MeMo² (a Kantar company) provided a comprehensive view of the platforms that will work best for your brand. Followed by guest speakers who showcased the validation of their chosen crossmedia strategy.
Media Reactions 2021
Based on Media Reactions 2021 (Kantar) - this webinar showed essential insights for the Dutch market. Media Reactions 2021 is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.
In addition, marketeers Inge Melsen (Nationale Postcode Loterij), Chung Hwa Chao (bol.com) en Sonja den Bakker (FrieslandCampina) showcased their experiences with their crossmedia measurement strategy (powered by THX.)
Download the slides
Interested in the slides of the webinar? Fill in the form below and we will send you the slides by email.
Watch the recording
By filling in the form below you can access the recording of the webinar.