Powerful, fast and flexible solutions for digital, TV, print and outdoor ads. Evaluate and optimise your creative with LINK+.

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LINK+ is the most powerful, flexible solution for evaluating and optimising creative, giving you the insight to create stronger ads that increase sales and build brand value.

It brings together the speed of automation with the ability to tailor your project, so you get results in as few as 6 hours – fine-tuned to your campaign objectives. Whether you need a quick go/no-go decision or detailed insight to guide early creative development, LINK+ can be configured to measure only the KPIs that matter to you.

LINK+ offers

A powerful tool to develop the most impactful creatives

  • Access a new configurable study design with choice of features to match your research goals
  • Benefit from new automated storyboard testing to optimize early-stage creative ideas
  • Understand instinctive responses with facial coding and intuitive associations with LINK’s unique Neuroscience pack

Speed for insights in an instant

  • Evaluate what you need with results in as little as six hours
  • Access to faster insights with a new more comprehensive, dynamic dashboard 
  • Access everything you need in one place at the speed of business in Kantar Marketplace

Rely on leading database expertise

  • Confidently measure campaign performance with the industry’s largest normative creative database and global network experts
  • Optimise your creative quality to increase your marketing ROI with validated short-term sales outcomes
  • Measure consistently if your ads stand out to make sure people will think of your brand first and build long-term brand equity