A laundry brand in Thailand wanted to create a campaign to launch over the summer. Time was of the essence and the team needed a fast and efficient approach to gain a deep understanding around a developed iteration of the execution.
Optimise the creative.
The approach avoided the traditional trap of over-probing. It focused on what really mattered – a genuine understanding of how the ad worked at an individual level. Findings were brought to life through impactful video output.
We discovered that the narrative sequence was detracting from both message take-out and desired emotional feeling.
The creative optimisation meant the work received an outstanding response in subsequent Link quantitative testing.